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It’s a paranoia born out of loneliness, and the resulting songwriting feels truer and more natural than what’s come before. I don't think anyone's trying to murder DrakeĪnd while Views is still shot through with the paranoia that has defined Drake’s post- Nothing Was the Same work, it doesn’t feel rooted in aggression. Many of them look beyond the YOLO Estate, drawing from a global well of influence: there’s the buoyant dancehall of "Controlla," the UK funky and Afropop of "One Dance," the throbbing xx-isms of Rihanna feature "Too Good." Summer is around the corner, and more than a few of these songs will be inescapable. The album also plays host to the best pure pop songs of his career. Blige sample "Redemption" is wobbly and heartbroken, a more sober version of " Marvins Room." "Hype" and "Still Here" are fierce, sinewy, and straightforward as anything on If You’re Reading This It’s Too Late.
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Views drake hype update#
"Feel No Ways" is an ecstatic update of " Hold On, We’re Going Home," all dewy keys and effortless crooning "Weston Road Flows" is a reflective journal entry riding a rich Mary J. Its best songs feel like expressions of mastery: he can do everything he’s done before on one album, and he can do it better. Though it was described as tracing the arc of Toronto’s seasons in a release night interview with Zane Lowe, Views feels more like a tour through Drake’s own discography. It’s the sound of Drake at his best, worst, and absolute Drakiest. It’s not an unqualified success, but it comes closer to capturing his essence as an artist and public figure than anything since Take Care.
Views drake hype full#
Views is his fourth studio album and seventh full-length release, and he’s spent almost two full years framing it as his next great statement, a return to the ideal purpose - "music for your life" - stated above. Too few of the tracks Drake released last year - "Know Yourself" and "Jungle," the aforementioned " Hotline Bling" - generate that connection he was making music to intimidate and to impress. His best songs exist in universes unto themselves, spaces separate from the musical world around him: the prevailing sounds of the day, the would-be contemporaries and rivals. He takes memories and scenes and translates them, makes it easy to plug them into your own life. I’m really trying to make music for your life." That’s a telling quote from The Fader’s Drake cover story, one that helps to explain the appeal of his music at its best. It’s not like I’m just sitting here, just fuckin’ shooting with my eyes closed. "I'm really trying to make music for your life." And while the mixtape-length Future collaboration What a Time to Be Alive sold well and spun off a huge hit in “Jumpman,” Drake sounded marginalized, a star made to play second fiddle on songs that didn’t suit him. He spent the year in a responsive mode instead of forging ahead with music made on his own terms. The music he released was paranoid, icy, aggressive, and unusually villainous. It’s the kind of success that should be impossible to protest, but something about it feels sour. He became the face of Apple’s booming music division with a WWDC appearance, a radio show, and a handful of exclusive releases. He buried damaging accusations about his writing process with two perfectly timed diss tracks and a barrage of memes. His surprise mixtape ( If You’re Reading This It’s Too Late) became one of the year’s most popular albums, and his biggest hit ever was a SoundCloud throwaway. When pop historians look back at Drake’s career, they’ll see 2015 as the year in which he transformed from a garden-variety pop star into an all-around cultural force.